Anyone looking to sell or buy a house may be interested in market trends, pricing insights, and neighborhood statistics. As a real estate agent, you’ll want to make this data as clear as possible, without overwhelming your clients. That’s why you’ll want to use infographics for real estate market data.
With infographics, you can present information in a way that’s easy to understand and remember. This can be very useful when pitching your services to potential clients. But you could also use infographics on your social media pages to engage your followers and share some interesting facts.
In this article, we’ll dive into the value of infographics and look at some data types that you could use them for. We’ll also provide practical tips on how to design these visuals, using Jigglar templates. Finally, we’ll discuss where to share infographics for real estate market data. So, let’s jump right in!
Why Use Infographics in Real Estate?
Infographics can be a powerful tool for real estate agents. They make complex data, like local market trends, digestible at a glance. Your clients won’t need to rack their brains over detailed charts or lengthy market reports.
Plus, visual content grabs attention. If you post your infographics on social media, they can boost your engagement rate.
Well-designed infographics will help you project a professional image. You can use them to position your agency as an expert in the real estate industry. An ability to explain the market clearly and concisely may help you build trust and authority.
What to Present in Infographics
You might be wondering what data to include in infographics. Here are some ideas:
- Monthly or quarterly reports with sales volume, median home prices, and average days on the market.
- Pricing comparisons that break down average or median prices across neighborhoods to highlight affordability, value growth, or investment potential in different areas.
- Neighborhood facts like school ratings, crime numbers, and amenities.
- Graphics that show potential returns on investment for different property types or neighborhoods
Of course, you’ll want to focus on one or two key areas per infographic. If you try to include information about multiple neighborhoods or trends, you risk overwhelming your clients.
How to Design Effective Real Estate Infographics
You don’t need to be a design-savvy person to create impactful infographics for real estate market data. But here are some best practices you’ll want to follow.
Know your audience and their needs
Before designing an infographic, you’ll want to consider your target audience. Are they first-time buyers, seasoned investors, or families looking for larger homes?
Understanding your audience will help you tailor the data you present and ensure that it resonates with their needs. For instance, if you’re targeting families, you’ll want to include school district performance and neighborhood safety stats in your infographic.
Use a clear structure and flow
Ideally, infographics should follow a logical structure that guides the viewer’s eye effortlessly from start to finish.
Start with a title or header summarizing the main topic (e.g., “Market Trends in [City]”) and then break down information into digestible sections. Using visual hierarchy — larger fonts for headlines, smaller ones for details, and different colors to differentiate sections — will make data easier to follow.
At Jigglar, our infographic templates incorporate visual cues. Here’s an example of a rental stats infographic:
It uses larger fonts for key figures and different colors for each section. You can customize the template to add your own brand colors, fonts, and data.
3. Choose the right visual elements
When creating infographics, you’ll want to make sure that you use the right visual element for the type of data you’re presenting.
Bar and line charts are great for showing trends over time, like median house prices. Here’s a Jigglar infographic that uses charts to present this data:
You could also use icons like houses or dollar signs. These add clarity to key points without adding clutter.
Some of our Jigglar infographics include icons to create more visual appeal:
If you’re doing side-by-side comparisons, you’ll want to use simple graphics to help clients contrast data. And if you’re focusing on neighborhoods, you could use maps with color-coded regions to show pricing tiers or school district boundaries.
4. Simplify the data
With infographics, the goal is not to overwhelm but to inform. If a particular set of data has too many elements, summarize it with percentages and averages, or by ranking the top values.
Instead of showing the average price for 20 different neighborhoods, you could just highlight the five most affordable areas. Less is more when it comes to infographics.
5. Include a call-to-action (CTA)
A call-to-action is a phrase that prompts viewers to take action. For instance, you might use CTAs like “Give us a call!” or “Check out the full report!”.
This CTA should be accompanied by a phone number, email address, or a relevant link, depending on what you want people to do. You can include it at the bottom of the infographic, but make sure it’s prominent by using bold text and colors.
Where to Share Infographics
Now that you’ve designed a stunning infographic, you might be wondering where to share it.
Posting infographics on social media platforms like Instagram, Facebook, or LinkedIn can help you attract new prospects. You’ll want to use hashtags that are relevant to your location to expand your reach.
You can also include infographics in your real estate newsletters. This way, you can keep clients informed and engaged.
If you have a website, consider publishing your infographics in a blog post so clients can access them at any time. You may also refer to them during in-person meetings or virtual presentations.
Conclusion
Leveraging infographics for real estate market data can give you a competitive edge. These graphics provide a way to show people that you’re an expert in the real estate industry. Plus, being able to communicate complex data clearly and concisely can help you build trust.
You can design infographics to share local market trends, median house prices, neighborhood facts, and other useful data. You can then share them on your social media pages, newsletter, and website, and use them during meetings with prospects.
At Jigglar, you’ll find several professional templates for infographics. Sign up for a free trial today!
