As a real estate professional, maintaining relationships with past clients is crucial for long-term success. These clients can provide referrals, repeat business, and valuable word-of-mouth promotion.
To keep these connections strong, you’ll want to implement some effective re-engagement strategies. These include simple things like reaching out on special occasions or more fun campaigns like hosting giveaways. Plus, our Jigglar templates make it easy to create the marketing material you need to connect with previous clients.
In this post, we’ll show you how to re-engage past clients using four different strategies and our Jigglar templates. Let’s dive right in!
1. Reaching Out on Special Occasions
Special occasions provide the perfect opportunity to remind past clients of your continued presence and appreciation. They’re also a great time to reconnect and let them know you’re still available to help them with any real estate needs.
You can send personalized greeting cards or emails on their birthdays and holidays. At Jigglar, you’ll find customizable greeting card and email templates for Christmas, Easter, and other celebrations:
You might even celebrate the anniversary of their home purchase with a special note or small gift (like a voucher from a local shop). Even a simple message to acknowledge milestones such as a new job or graduation can make a big difference.
2. Ask for Referrals
Referrals are a powerful source of new business. Clients who had a positive experience with your agency are often more than willing to refer friends and family. However, you must ask for referrals in a tactful and respectful manner.
For instance, you might reach out with a thank-you message expressing gratitude for their past business and politely ask if they know anyone looking to buy or sell a home.
You could even offer a referral incentive, such as a gift card or a discount on future services. Jigglar has templates designed specifically for this purpose:
These templates can be customized to include your branding and specific referral incentives.
It’s important that you make it easy for them to refer you. For example, you can provide referral cards if you’re contacting them via mail or in person. If you’re sending them an email, you’ll want to link to an on online referral form.
3. Host Giveaways
Everyone loves the chance to win something. Hosting a giveaway can generate excitement and encourage past clients to re-engage with your business. The key is to offer something of value that resonates with your audience.
You can plan a giveaway featuring desirable prizes such as home improvement vouchers, local restaurant gift cards, or smart home gadgets. Then, you can promote the content through email, social media, and direct mail.
Once again, you can use our ready-made Jigglar templates for this strategy. Simply edit these templates to highlight the details of your giveaway and attract maximum participation.
You’ll want to ensure the entry process is simple and engaging. For instance, you might ask them to submit a photo of the neighborhood or their favorite room in the house.
4. Share Exciting Business Updates
Keeping past clients informed about your business not only demonstrates that you’re active and successful but also reminds them of the value you provide. You can share news about market trends, recent sales, new listings, or community events you’re involved in.
Here are some ways how to re-engage past clients:
- Send regular newsletters with updates about your latest activities and market insights.
- Highlight success stories and testimonials from recent clients.
- Share behind-the-scenes glimpses of your business operations or team members.
Jigglar offers a range of newsletter templates designed to keep your communications professional and engaging:
You’ll also find infographics for sharing market statistics and reports:
You might share these infographics via email or social media. Ideally, you’ll want to maintain a consistent design that aligns with your branding.
Conclusion
Re-engaging past clients in real estate is a strategic effort that requires thoughtful communication and genuine appreciation. By reaching out on special occasions, asking for referrals, hosting giveaways, and sharing exciting business updates, you can nurture these valuable relationships and foster ongoing loyalty.
Jigglar’s customizable templates make it easier to execute these strategies. You’ll find templates for greeting cards, newsletters, giveaways, referral incentives, market statistics, and a lot more.
Are you ready to re-engage past clients with engaging content? Sign up for a free Jigglar trial today!
