The secret to a successful open house is marketing. Great marketing can help you get a packed open house and the more visitors you get, the bigger the chances someone will be interested in buying. To pull this off, you need to know where to market the event and how to do it.
Social media is a great start, but you can also market an open house by sending flyers and partnering with local businesses. If you combine these techniques with great photos of the property, you’re bound to have success on your hands.
In this article, we’ll explore three effective open house marketing techniques and how they work. We’ll also share real estate marketing templates you can use to promote your next open house. Let’s get to it!
1. Use Social Media
Social media is the first place where you should promote open houses. If you have a realtor account on Instagram or Facebook, a lot of your followers are likely to be considering buying a new home.
By publishing posts, stories, or reels about the open house you can remind these users that there are great opportunities in the market. Some good photos can go a long way here toward piquing their interest and convincing them to set aside a few hours to see the property:
For an open house, we recommend making a post that includes all the relevant details and asking users to sign up to visit. This way, you can get their contact information from the get go and use it to send them reminders about the event.
When the open house is coming up, you can also post stories reminding your audience they have limited time to decide whether to attend or not. A little FOMO can be a great help in convincing people to check out a hot property.
2. Send Open House Flyers
Flyers might sound old school to some realtors but there’s a reason why everyone still gets them and that is because they work. You can mass-print flyers for relatively low prices and use them to reach out to entire neighborhoods. Even if only a handful of people save the flyers and come to the open house, that’s a great return on your marketing efforts.
The real challenge here lies in designing an open house flyer that catches people’s eyes. The easiest way to do this is with real estate marketing templates. If you use Jigglar, you get access to dozens of designs for marketing open houses, many of which are meant for flyers:
You can customize these templates in any way you want using the Jigglar editor. That includes adding your logo and contact information, the data about the open house, and including at least one good picture of the property.
Our recommendation is to do this well in advance of the event. That way, you give flyers the time to arrive and you can send them to multiple neighborhoods to maximize the chances of getting people to attend.
3. Develop Local Partnerships
The idea of local partnerships might sound intimidating, but it’s as simple as asking small businesses if they’d be willing to put up a flyer or two about your upcoming open house. A lot of businesses will ask for a small fee to do this, but some might be willing to do it for free.
Ideally, you want to focus on businesses with high foot traffic, such as coffee shops. This increases the odds that customers will see your marketing materials or decide to take a flyer with them if they can:
There’s an added bonus to this marketing technique and it’s that if people trust the local business, they’re more likely to also trust their recommendations. By advertising within that business, you’re leveraging the trust the community has in them.
In practice, that means people might take your marketing more seriously and be more willing to engage with you, even if you don’t know each other. For a realtor, that kind of trust is worth its weight in gold.
Conclusion
It doesn’t matter if you have a stunning property listing. Without proper marketing, making a sale will be hard and it all starts with a great open house. An open house gives you the opportunity to show off the property to potential buyers. The more people that attend, the more valuable the property becomes in their eyes and buyers will be more likely to make an offer.
If you’re not sure how to market your next open house, there are several techniques that you can’t go wrong with. Here’s what we recommend:
- Use social media.
- Send open house flyers.
- Develop local partnerships.
If you’re ready to get to work on marketing your next open house event, try Jigglar. You can try Jigglar for free and use it to create the social media posts and flyers your open house needs.
