To maintain a competitive edge in the world of real estate, it’s important to adopt and implement strategic marketing tactics. However, if you’re failing to use QR codes, you might be a step behind.
A real estate QR code can help you in a variety of ways. Leveraging this innovative marketing technology provides you with a powerful and effective way of driving client engagement and increasing your leads.
In this post, we’ll start by introducing you to QR codes and why they’re important in real estate. Then we’ll explain how you can create a QR code for real estate to help get you more leads. Let’s get started!
An Introduction to Real Estate QR Codes
Real estate marketing can be an incredibly competitive field. To get leads and make your business a success, it’s important to keep up with the latest trends and take advantage of opportunities to maximize your efforts.
One of the ways you can do this is by creating a real estate QR code. In case you’re unfamiliar, a QR code, short for “Quick Response” code, is a two-dimensional barcode that users can scan with their phones. Once they scan the QR code image, they’re automatically brought to a website or app that contains information.
QR codes were originally intended for tracking purposes. However, now they have a much broader range of applications that business owners and marketers can use, including real estate professionals.
The Benefits of Creating a Real Estate QR Code
There are many benefits to creating and using a real estate QR code. For example, it can make it easier for you to:
- Book more listing appointments
- Make more sales
- Generate leads
- Enhance communication with potential clients
- Establish a professional and credible reputation
Incorporating QR codes into your marketing arsenal can also help you stand out from your competitors. It’s a modern, innovative approach to marketing that enables you to incorporate technology into otherwise traditional and potentially somewhat outdated tactics.
There are also many different use cases for QR codes in real estate marketing. For example, you can use it to send users to a listing video or a listing page on your website.
QR codes can also be used for communicating with prospects as well. For example, you could use the QR code to automatically send text messages, complete with pre-filled out content. It can also be programmed to connect viewers with your work phone or email so that you’re instantly notified when they’re interested in more information from you.
This approach can be highly effective because it’s convenient for both parties. It can also help reduce the chances of your leads potentially losing your physical marketing materials, such as your business card, and forgetting to get in contact with you.
How to Create a Real Estate QR Code (In 3 Steps)
Once you’ve decided that you want to utilize QR codes into your marketing strategy, the next step is figuring out how to go about it. Below is how you can create a real estate QR code in three simple steps.
Step 1: Sign Up for a Jigglar Account
At Jigglar, we offer a wide range of solutions that real estate professionals can use to help enhance their marketing materials and strategies. This includes flyers, postcards, business cards, and more.
Most recently, we’ve created a feature that makes creating a real estate QR code and adding it to your content a seamless experience. To get started, the first thing you’ll need to do is sign up for a Jigglar account:
You can get started for free. However, to leverage our full suite of features, we recommend choosing from one of our pricing plans.
Step 2: Select the Template You Want to Use
Once you’ve created your account, you can access your Jigglar dashboard. From here, you can select the type of template you want to use:
As you can see from the menu along the left of the screen, there are a wide variety of options depending on the type of content you’re trying to create. You can filter the templates by browsing the categories or by using the search bar in the top right-hand corner.
For example, you could enter “QR code”. Then you’ll have templates that include the QR code feature automatically:
When you find one you like, you can hover your mouse over the image, then click on the Open button. This will bring you to the editor.
Step 3: Generate Your QR Code
Once you’re on the editor screen, you can replace the placeholder content on the flyer or poster. You can upload your own images and re-write the text to fit your details.
After you’re finished personalizing the content on the template, you can generate your QR code. To get started with this, you can select QR from the menu on the left of the screen:
From here, you can generate your real estate QR code:
You can start by selecting the QR type from the dropdown. Your options are:
- Visit a URL
- Send An Email
- Dial Phone Number
- Send Text Message
Then you can enter the destination in the respective field, whether that be a phone number, email, URL, etc. If you choose the email or text message, you can also fill out the preformatted message text. Then you can preview the QR code:
When you’re done, click on the Insert QR Code button. That’s it!
You can then drag and drop the real estate QR code onto the template. Note that you can delete the preloaded one simply by clicking on it and pressing the delete button.
When you’re satisfied with your template, you can click on the Save icon in the top left hand of the screen. Then you can download it and use it wherever you’d like. You can repeat this same process with any of our real estate marketing templates.
Conclusion
Staying informed and involved in the lastest marketing technologies and strategies can help you boost the success of your real estate business. One of the most effective marketing strategies you can use right now is QR codes.
As we discussed in this post, creating a real estate QR code is beneficial because it can be used in so many different marketing materials and to serve a plethora of purposes, from booking more listing appointments to communicating with prospects and increasing sales. Plus, when you use Jigglar, creating one to use in your templates is quick and easy.
Are you ready to get started with creating a real estate QR code and access a wide selection of templates? Sign up for a free Jigglar account today!
