Sometimes, the best way to connect with someone is with an old-fashioned letter. That applies to homeowners too as the right letter at the right time can open a lot of doors and help you get more listings.
Using real estate letters to get listings is a low-risk, high-reward marketing practice that can help you connect with sellers you might not otherwise meet.
In this article, we’re going to show you four types of real estate letters to get listings. All of the templates that you’ll see are available in Jigglar, so let’s talk about them!
1. Important Notices for Neighborhoods
Sometimes, the best way to get listings is to cast a wide net. With this letter, you can reach all the residents in a neighborhood and tell them about the current real estate market in their area:
Once you give neighbors an idea of how hot the market is, you make them an offer they’ll be hard pressed to refuse. In this case, that offer is for a free home valuation on a specific date.
By setting a date, you increase the chances that neighbors will say yes since there’s no particular commitment on their end. If multiple homeowners want to get a valuation, that’ll drive others to reach out to you as well.
As you can see, the template is fully customizable. Using Jigglar, you can modify any of the text that you see or just go ahead an enter street and suburb names before you print the letter.
2. Get a Free Valuation By Sending an SMS
In a lot of cases, owners don’t consider listing their homes because they’re not sure how much they’re worth. They might think that getting a valuation is too much work or that it’ll cost them. As a real estate agent, if you can convince them otherwise, then it becomes much easier to get listings.
With this letter, your goal is to let homeowners know they can get a quick property value estimate without even having to talk to you. All they have to do is send an SMS and wait for a response:
Although providing a property valuation via SMS lacks a personal touch, it can help you reel in owners who don’t want to talk to an agent yet. If they’re happy with the estimates that they get, they’ll be much more likely to reach out to you to discuss listings.
3. Sell Your House Quietly
Selling a house is almost never a quiet affair. You have big for sale signs outside the property, open houses attract a lot of visitors, and you tend to get a lot of attention from your neighbors.
In many cases, owners prefer to sell their properties as quietly as possible. With this letter, your goal is to attract sellers that want to go through the entire process as discreetly as possible:
This letter should walk potential sellers through the entire process and what you do to keep it as quiet as possible. In most cases, that means matching buyers to properties directly, which means that you’ll need a list of people who are on the market for a new home.
4. Impact Study Letter
If there’s one thing that all homeowners share is that they’re concerned about their property’s value. Sometimes, events beyond their control can impact the market in ways no one can foresee, such as what happed with COVID-19.
As a real estate agent, it’s your job to help owners understand the impact that events can have on their property values. With this letter, we help you provide a breakdown of the impact that COVID-19 had on the market:
With a real estate impact study letter, it’s better to opt for an understated design. You want the reader’s focus to be entirely on what you have to say, which is Jigglar provides this straightforward template that you can use.
To personalize it, you can add your contact information and business logo at the bottom of the page, and then it’ll be ready to go to print.
Conclusion
Using real estate letters to get listings can be much more effective than you’d imagine. Since you’re usually writing to people that you might not know, we recommend using letter templates that can capture reader’s attention quickly.
Some effective approaches that can help you get homeowner’s attention include free home valuation offers, impact studies, suburb real estate market updates, and more. You can find templates for all those real estate letters in the Jigglar archives.
Are you ready to send real estate letters to get listings? Try out Jigglar for free and check out our collection of templates.
