It gets difficult to boost visibility and attract leads without leveraging powerful social media networks like Facebook. In particular, real estate Facebook ads give you a competitive edge and help you target the right people. But, you might not know how to get started.
The good news is that it’s relatively straightforward to set up Facebook campaigns. Naturally, you’ll need to define a budget and pick your ad objective(s). After that, you can choose from tons of Facebook ad formats like carousel ads and video ads to present your offer in the most engaging way.
In this post, we’ll take a closer look at the benefits of using real estate Facebook ads. Then, we’ll discuss the cost of running Facebook ads, and we’ll explore four different ad types to use. Let’s dive in!
The Benefits of Using Real Estate Facebook Ads
In 2023, Facebook (now Meta) generated over $131 billion in ad revenue, so it’s no surprise that many businesses rely on Facebook ads for marketing.
Facebook is the most popular social network, so you’ll get access to a global audience of three billion monthly users. More than that, Facebook enables you to advertise properties to your ideal prospects which can maximize your chance of success.
For example, you can target ads based on gender, age, location, and user behavior. In fact, the detailed targeting options even allow you to tailor your offer to those that Facebook deems “likely to move”, so you can specifically target homebuyers.
Facebook ads are the perfect place to build trust with new clients using social proof. All you have to do is promote glowing testimonials or reviews in your ad copy to show, rather than tell people why they should work with you.
How Much Does It Cost to Run a Facebook Ad?
Facebook currently uses a bidding system for its ads, but success isn’t completely dependent on budget. You could win an auction by creating highly relevant content using compelling captions and great visuals.
This is easiest to do when you use stunning pre-designed templates. At Jigglar, you’ll find layouts that match your exact goal and platform:
Plus, all templates are customizable, so you can swap in your own images, colors, fonts, logos, and more.
You can either define an average daily budget (the amount you’re willing to spend on one ad/campaign each day). Or, you can set a lifetime budget (the amount you want to spend over the entire course of the campaign).
If you’re not sure, choose an objective and Facebook will recommend a competitive budget for you. There are then various pricing models Facebook uses to run campaigns:
- CPM (cost per thousand impressions) means you’ll pay for every thousand times your ad is shown.
- CPL (cost per lead) charges you when a lead is generated through your ad (e.g. an email address is collected).
- CPA (cost per action) charges you when a specific action is performed (e.g. users buy a product or sign up for a service).
- CPC (cost per click) means you’ll pay each time a user clicks on your ad.
The best pricing model depends on your ad’s objective. For example, CPC is used when the goal is to drive traffic to websites whereas CPM is more appropriate for building brand awareness.
4 Best Types of Real Estate Facebook Ads
Here are four of the best Facebook ad formats for real estate ads.
1. Carousel Ads
Carousel ads are the perfect opportunity to share more information and property photos. The ad appears as a series of images that users can scroll through:
These ads work great if you want to display multiple properties in the same location or present different features of a single home. For the former option, you can essentially use a single ad to accommodate multiple offers which might help you increase conversions.
2. Video Ads
Videos work great for real estate Facebook ads since you can give users a more realistic look at a property. Plus, they tend to be easy to consume since it doesn’t require people to read copy or click through images.
You could create a 360 video where users can explore the home from all angles. Or, you might prefer to produce informative content to demonstrate your authority:
In this instance, you can film short clips discussing market predictions, or share key tips to help first-time homebuyers. But you can also create reels or short real estate videos to introduce new listings.
3. Messenger Ads
If you want to engage with your audience directly, you might prefer to send targeted real estate Facebook ads through Facebook Messenger. This is a highly effective way of generating leads since you can respond to questions and initiate conversations which gives your offer a more personal touch.
4. Single-Image Ads
As the name suggests, you also have the option to create a simple yet striking image to quickly capture your audience’s attention:
These ads work great for promoting an open house event or highlighting a ‘just sold’ listing to build credibility.
Conclusion
Real estate Facebook ads enable you to tailor new listings or other offers to the right people at the right time. With access to a global community of users, you’ll be in a prime position to maximize conversions and sales.
You can either define an average daily budget or enter a lifetime budget to see you through the course of the campaign. Then, you can choose the most effective ad format for your goal. Carousel ads work best for property listings while video ads are a great way to share educational content.
At Jigglar, we provide ready-made templates for all your real estate marketing materials including social media ads, Instagram stories, newsletters, flyers, agent profiles, and more. All layouts are completely customizable, so it’s easy to add your own style and branding. Get started with a 14-day free trial!
