When you work in real estate, you only have a short period of time to wow potential clients. Therefore, it’s crucial that you’re able to leave them with a positive perception of yourself and your brand. To do that, it’s important to know some essential real estate business card requirements.
Ensuring you have professional, well-designed business cards to distribute can help people remember who you are and get in touch with you more easily. Plus, it can help them form a favorable opinion of your real estate business.
In this post, we’ll discuss why having a quality business card is so important. Then we’ll provide you with a list of four real estate business card requirements you should adhere to. Let’s jump in!
Why Having Quality Business Cards Is So Important
The real estate industry can be quite competitive. Potential clients usually come across many different agents before deciding which one to work with. It’s crucial that you give them a quick and easy way to get in contact with you. Keeping real estate business cards on you helps ensure that you don’t miss out on opportunities to connect with clients.
Your business card can say a lot about you. For example, a high-quality, well-designed card can help demonstrate credibility and professionalism. Everything from the business card quote you use to the colors and type of paper can grab peoples’ attention and increase the likelihood that you’ll be the first person they think to call when they’re ready to get started.
Before you begin designing your card, it’s smart to have a general idea of the information you want to include. For your business cards to have the greatest effect, it’s important to keep a few key things in mind when creating them.
4 Real Estate Business Card Requirements You Should Adhere To
Now that you understand a bit more about why a quality business card is so important, it’s time to look at some tips for creating your own. Below are four real estate business card requirements you should adhere to.
1. Include Your Licensed Name and License Number
To help communicate your legitimacy and build trust with potential clients, it’s important to include your real estate license information on your business cards. This includes your real, full licensed name, even if you usually go by a shortened version or nickname.
In addition to the name that you received your real estate license under, we also recommend including the type of license you have. This can help let clients know what your specialty is. For example, you could include “Real Estate Broker” or”REALTOR®”, along with your license number.
2. Add an Updated Picture of Yourself
While not necessarily a real estate business card requirement, it may be a smart idea to consider including an updated headshot on yours:
Doing so can add a personal touch to the small form of advertisement. It can also help your customers remember who you are after your initial meeting and make them more inclined to get in contact with you.
3. Incorporate your Logo and Any Associations You Belong To
Branding is a huge part of business cards. Therefore, it’s important to add your own branding or logo:
In addition, you might also consider adding the logo of any associations you belong to. For example, if you belong to the National Association of REALTORS®, we recommend mentioning so somewhere on your business card.
4. Use a Clean, Simple Design
Rounding off our list of real estate business card requirements that we recommend you adhere to is a simple and clean design. While there are many ways to make sure the design of your card stands out and leaves an impression, you don’t want it to be too over the top.
As with any type of real estate advertisement, marketing materials that are too busy or difficult to read can hurt your image. That’s why we highly recommend using a business card template:
With this approach, you can simply replace the placeholder content with your own. You can also easily update and change the information as necessary!
Conclusion
Real estate can be a competitive field, and you only have so much time to make a positive first impression on potential clients. Having well-designed, professional business cards can help you stand out and gain promotion both on and offline.
As we discussed in this post, there are four key real estate business card requirements you should adhere to:
- Include your licensed name and license number.
- Add an updated picture of yourself.
- Include your logo, as well as any associations you belong to.
- Use a clean, simple design.
If you’re ready to get started designing your business card, we recommend using a template. You can get access to all of the samples and many more by trying out Jigglar for free!
