Advertising plays a large role in capturing the attention of potential buyers. Yet the pressure is on for real estate agents to create something that won’t easily drown in the noise of other advertising mediums.
In many cases, the best way to reach out to your target buyers is to create engaging ads, and this is often done by connecting with them on an emotional level.
Below are real estate advertising ideas every real estate agent should add to their marketing arsenal to help them reach their target clients and increase property sales.
1. Use ads that tell a story.
Real estate listings tend to be fact-based with information such as square footage, number of bedrooms, baths, etc. While this information is indeed what buyers are usually looking for, story-based ads can make the listing come alive.
Jigglar offers several real estate flyer templates to help you weave impactful ads through image storytelling. When creating the ads, make sure the font style, photos, and other design elements complement each other, not clash.
2. Demonstrate value through video.
Video marketing is hot in every industry, and it’s especially effective in real estate marketing. Client testimonials, open-house videos, and agency video ads are great options.
Hire a professional videographer and editor to add a special flare to your ads.
Don’t forget to share them on multiple social media platforms and tag the relevant parties such as the clients, other agents, and your agency.
3. Create digestible infographics.
Serving people with smart, digestible data in the form of infographics conveys authority and sets you apart from most listings.
They deliver enormous value, especially when imbued with data and content that potential buyers can easily skim and understand.
Infographics should be a go-to resource: citable, easy to reference, and shareable on popular social media platforms.
4. Let the photos do the talking.
Ad images and copy should communicate a clear message so customers get the idea at a glance.
In real estate, the better the photos are, the faster the properties tend to sell. This ties together with the first point. Let the photos weave a story that appeals to audiences on an emotional level.
Furthermore, when photos are professionally taken (that means no blurry or awkward-angled shots), they allow buyers to envision themselves owning or living in the property, which helps to land more sales.
5. Invest in local.
Local television and radio stations are popular mediums for advertising real estate. Find out which stations your target buyers often tune into then send them an email or give them a call.
You can contact them to broadcast pre-recorded ads, or you can request to be featured as a guest. This method may take time and energy for you to earn a time slot, but it’s well worth the effort.
6. Create a system for referrals.
This works especially well for agents or agencies who already have an email marketing campaign in place.
You can integrate this into your email signature as a passive message, or you can request for something in exchange for referrals, such as a gift card or freebie.
To sell more houses in a highly competitive market, the answer isn’t simply more ads; it should be more engaging ads.
Many of Jigglar’s templates are designed to make it easier for you to create ads that are powerful and engaging so you can focus on other crucial aspects of creative real estate marketing.
Have you tried any of the real estate advertising ideas on this list? If so, please let us know in the comments section how they worked out for you.