Open houses provide an opportunity to showcase properties and engage potential buyers. However, simply hosting an event doesn’t guarantee foot traffic. You’ll also need to implement some solid open house promotion strategies.
The right marketing strategy can make the difference between a sparsely attended showing and one that creates buzz, multiple offers, or even a bidding war. You can use Jigglar’s customizable templates to create eye-catching promotional materials that bring in more visitors. You might even collaborate with local businesses to build event awareness.
In this post, we’ll look at five open house promotion strategies that can drive attendance and offers. Let’s dive right in!
1. Leverage Social Media for Maximum Reach
Social media is one of the most powerful tools in your promotional arsenal. Not only does it enable you to reach a large audience quickly, but it also provides a way to interact directly with potential buyers.
If you’re on Facebook, you can create an event page and share it on your business profile, community groups, and local pages. You’ll want to encourage interested attendees to RSVP, and post frequent reminders leading up to the event.
At Jigglar, you’ll find various Facebook templates you can use to promote your open house event:
You could also use Instagram Stories and Reels to highlight key features of the property. Consider sharing teaser videos of the home’s best rooms to create excitement.
Remember that you can boost your posts or run targeted ads on Facebook and Instagram to extend your reach beyond your current followers. You can tailor the audience based on location, demographics, and interests to ensure that your open house gets in front of the right people.
2. Create Eye-Catching Flyers and Print Ads
Despite the popularity of digital promotion, traditional print marketing still holds value, particularly for reaching a local audience. You can distribute well-designed flyers and print ads to high-traffic areas like coffee shops, or deliver them directly to residents.
Here are some tips for creating impactful flyers:
- Strong headline: Your flyer should immediately grab attention with a bold headline like “Open House This Saturday!”
- Clear details: Include the property’s address, date, time, and a short list of the home’s standout features (e.g., “3 beds, 2 baths, newly renovated kitchen”).
- High-quality visuals: Use high-resolution images that showcase the home’s best features. People are naturally drawn to beautiful photos, so make sure the visuals are clear and enticing.
At Jigglar you’ll find plenty of templates for flyers, including ones designed specifically for open house promotion strategies:
These templates are super easy to customize. You can add your logo and details, upload photos of your properties, edit the text and colors, and more.
3. Make It Easy for People to Find You
Signage plays a critical role in promoting your open house and directing attendees to the location on the day of the event.
You’ll want to place signs at major intersections near the property and on streets leading to the house. Make sure they are easy to read from a distance and feature the date, time, and arrows guiding people to the location.
A well-placed yard sign with “Open House” can draw in curious neighbors and passersby. Consider adding brief details like “Saturday 12-2 PM”.
If your property is located near busy roads or in a high-traffic area, digital signage can be a great investment. It captures attention and can be updated with new information if needed.
4. Collaborate with Local Businesses
Local businesses can be great partners when it comes to promoting your open house. Coffee shops, gyms, and restaurants are often willing to display flyers or even help spread the word through their social media channels, particularly if the property is located near them or benefits the local community.
You could even partner with cafes and shops for your open-house catering. They might provide refreshments or goodie bags for attendees.
Another idea is to offer a small incentive to attendees, such as a local coffee shop gift card for anyone who registers at the open house. This adds value to your event and creates goodwill with local partners.
5. Publish Virtual Tours and Pre-Event Content
In today’s market, buyers often want to preview properties before attending in person. By offering virtual tours or sneak peek content ahead of the open house, you can build anticipation and engage potential buyers early.
For example, you can create a high-quality video or 3D tour of the home and share it on social media, your website, and in email campaigns. This enables potential buyers to explore the property’s layout and features ahead of time.
Leading up to the open house, you can post behind-the-scenes videos or photos of the home’s best features, the setup process, or even interviews with the homeowners about what they loved about the property.
Jigglar offers templates for creating branded virtual tour thumbnails, social media posts, and email banners to elevate your open house promotion strategies:
This type of content will also help you reach buyers who might be interested in the property but can’t attend the event.
Conclusion
Promoting an open house requires a multi-channel strategy that combines digital, print, and in-person strategies for maximum exposure. Fortunately, Jigglar offers a wide selection of templates to help you create promotional material more quickly.
To recap, here are some effective open house promotion strategies:
- Set up event pages on social media and promote the open house in Instagram Stores and Reels.
- Create eye-catching flyers and distribute them at local outlets.
- Make sure you have adequate signage to help people get to the event.
- Collaborate with local businesses on sponsorships and cross-promotion.
- Publish virtual tours ahead of the event.
Are you ready to boost your open house marketing efforts with stunning visuals? Sign up for a free Jigglar trial today!
