As a real estate agent, the appearance and wording of your listings play a pivotal role in your success. The images and descriptions you use influence the response from potential buyers, so it’s important to know how to describe a house for sale effectively.
Fortunately, there are a handful of helpful tips and tactics you can leverage. From starting with ‘house for sale’ templates to having a go-to list of adjectives, there are several ways to create powerful listings that distinguish you from competitors and attract buyers.
In this post, we’ll provide you with three essential tips you can use to successfully describe a house for sale. Let’s jump in!
1. Start With the Proper Format
When you first start creating your real estate listings, it’s important to choose the appropriate format. Whether it’s for a flyer, poster, social media post, etc., using the right layout can make it easier to highlight the most important features of the home. Additionally, it can help you eliminate redundant information and prevent you from using up too much space for basic, unnecessary details.
When you use a real estate listing template, such as one of the many we offer at Jigglar, you get a professional layout to use as your foundation:
All you have to do is replace the placeholder content with the details of your listing. Thanks to the premade blocks and text fields, a template can also help ensure that you don’t write overly long descriptions.
You also won’t have to spend an unnecessary amount of time figuring out how much room to allow for each section. By being able to quickly modify the images and text, you’ll have more time to focus on perfecting the actual wording of the listing description.
2. Choose Words That Are Descriptive, Concise, and Accurate
When you’re creating real estate listings, you only have so much room to work with. Therefore, it’s essential to be as concise yet specific as possible. It’s also important to use accurate adjectives – otherwise, you may compromise your credibility and trustworthiness as a real estate agent.
When describing houses for sale, you want to paint the home in a positive light. Incorporating terms such as “luxurious” and “scenic” can be quite helpful with that – if they’re true.
There are also some effective buzzwords and phrases that have been shown to add value to listings. This includes “captivating”, “landscaped”, and “remodel”.
Aim to incorporate as many features of the home (and its location) in as few words as possible. For example, rather than describing a property as “a large, two-story New York condo located in a brick building with an elevator and wood floors”, you could write “a spacious, two-story New York condo with cedar flooring and elevator access”.
Bullet lists can help you get straight to the point, especially if you use them to showcase popular benefits and amenities that buyers tend to appreciate, such as:
- Garage/parking spots
- Proximity to public transportation
- Views or waterfront property
- Recent renovations, updates, or upgrades
- Backyards, balconies, or other outdoor spaces
- Stainless steel and/or energy-efficient appliances
It’s also important to consider the area and the target audience. For example, buyers looking for a home in a city will likely have different considerations, such as parking and outdoor spaces, than, say, someone looking for a house in the suburbs. If you’re selling a house that includes a rare feature for that specific location or property type, it should definitely be included within the description.
3. Ask the Sellers to Describe the House
As a real estate professional, you bring a ton of knowledge and expertise to the table. However, no one knows the house that you’re selling quite as well as the sellers do.
Therefore, it’s worth asking for their input on the home’s ‘story’ and history, as well as what aspects they enjoyed most about living there. For example, you might consider including a questionnaire in your pre-listing kit that asks the sellers to describe the house using a certain number of adjectives:
This is a simple yet effective way of looking at the house from someone else’s perspective. It can also help you generate ideas on how to describe the house for sale in ways you may not have otherwise considered.
Maximize the Success of Your Real Estate Listing Descriptions
High-quality photos are a staple in real estate listings. However, crafting well-written ‘house for sale’ descriptions is also a critical component of grabbing buyers’ attention.
In this post, we discussed how to describe a house for sale using three key tips:
- Start with the proper format by using a real estate listing template.
- Use descriptive, concise, and accurate adjectives that highlight the main features of the home.
- Ask the sellers to describe the home from their perspective.
Are you ready to streamline the process of creating powerful ‘house for sale’ listing descriptions? Sign up for a free Jigglar trial account today to access our wide range of real estate templates!
