How to Use Carousel Ads for Property Features on Social Media

Social media ads are great for getting your listings seen by a global audience. The carousel ad is particularly useful because it lets you feature multiple images in a single slot. But, how do you ensure they’re effective?

Well, you could showcase properties from different angles, or present related properties together, such as those in the same neighborhood. This gives you more opportunities to appeal to customers and drive action.

In this post, we’ll discuss the benefits of carousel ads. Then, we’ll share five tips for using the carousel format to showcase property features on social media. Let’s get started!

The Benefits of Carousel Ads for Property Listings

There are plenty of ad formats for social media, but carousel ads are super effective. That’s because they let you showcase multiple property images and headlines in a single slot.

Many realtors use them to offer deeper insight into a single property. For instance, you could show a listed home from different angles, or allow people to peak inside various rooms.

Other times, real estate agents use carousel ads to bundle together relevant properties, such as those in the same area:

This is a great way to get the most out of your real estate ads, and consider your marketing budget well spent.

Some social platforms even let you target carousel ads to specific groups of customers to maximize impact. Plus, this ad format is super popular with audiences, since they can conveniently cycle through relevant offers, or gain more information about properties they’re interested in.

One of the coolest things about carousel ads is that they give you an opportunity to feature multiple links. In a single ad, you could direct traffic to various property listings, your website homepage, and other locations.

5 Tips for Designing Engaging Carousel Ads for Social Media

Now that you know why to use carousel ads on social media, let’s take a look at how to design engaging ads to showcase property features.

1. Leverage Eye-Catching Designs

Social media users are flooded with new content everyday. The nature of these platforms also makes it easy to habitually scroll through content, without properly engaging with it.

So, how do you capture attention with your real estate ads? Well, the solution is to utilize high-quality designs. If you don’t have the skills, it’s best to use pre-made layouts like Jigglar templates:

Here, you can access an entire library of marketing materials for social media posts, ads, newsletters, flyers, and more. The best part is they’re totally customizable, so you can change the colors, fonts, logos, etc to reflect your own brand identity.

The intuitive editor also makes it easy to remove elements, reorder items, and add your own property photos, descriptions, headings, and more. Plus, you can add multiple pages to a single design, which is perfect for creating carousel ads.

2. Use the Correct Image Specifications

To ensure that your carousel ads look their best, it’s important to use the correct specifications. Failing to do so might interrupt the user experience (UX) and hinder your credibility.

When it comes to choosing the right images, JPG and PNG tend to work well. Both of these crunch large images down into manageable file sizes, without compromising too much on quality.

In terms of sizing, you want an image that’s at least 1080px by 1080px to ensure a nice, crisp resolution that captures the detail of your shots. It’s also best to keep file sizes below 30MB so that they load quickly. And although you can upload 2-10 cards per ad, we’d stick with 3-5 to avoid overwhelming your audience.

3. Highlight Different Angles

Carousel ads are ideal for showcasing various property features in a single ad. Since people can access lots of information at once, they might feel more confident making the decision to book a viewing or contact your agency.

You could combine an outside property shot with images taken in the house. This functions like a mini virtual tour, enabling prospects to gain a good understanding of the room size, floor plan, views, furnishings, and decor:

Or, you could stick with outside property photographs that highlight the building from different angles. This allows people to get a clear picture of the garden size, parking situation, driveway, and neighborhood.

4. Feature Multiple Properties

Although you can use carousel ads to showcase a single property in-depth, you could also feature multiple properties in the same ad:

For example, you could display homes within the same local area. Alternatively, you might bundle together luxury listings, or those in the same price bracket. This is great for targeting a select group of customers, but it also gives you more opportunities to drive action.

5. Implement Videos

So far, we’ve talked about still property images, but why not mix videos into your carousel ad?

Not everyone likes to watch videos in ads, so it’s best to include at least some still photos. That said, video marketing has become super popular in real estate.

It enables you to diversify your content, appeal to new audiences, and supply more information about your listing. You could provide a 360-degree clip of the property, present panoramic views, or film a mini home tour.

Conclusion

Carousel ads allow you to include multiple images, headings, and text in a single window. Not only does this add more value for the audience, but it also increases your chance of generating leads.

To recap, here’s how to use carousel ads to showcase properties on social media:

1. Leverage eye-catching designs.
2. Use the correct image specifications.
3. Highlight different angles.
4. Feature multiple properties.
5. Implement videos.

Jigglar templates are the easiest way to achieve stunning professional designs. We have a wide selection of pre-built layouts for all your real estate marketing materials – and they’re all completely customizable. Get started with a free trial!