How to Boost Your Real Estate Agency’s Reputation on Social Media

Your agency is likely competing with multiple businesses, both online and in your physical location. Therefore, you might be wondering how to improve your real estate agency’s reputation on social media platforms.

The good news is that it doesn’t take much to make your agency look reputable online. By using strategies such as creating informative infographics and displaying client testimonials, you’ll be able to show your audience that your company means business.

In today’s guide, we’ll explain the importance of developing your agency’s reputation on social media. Then, we’ll share four tips to help you improve your strategy. Let’s jump in!

The Importance of Online Reputation for Your Real Estate Agency

It might be an exaggeration to say that reputation is everything. However, there’s no denying that how people perceive your agency will influence whether they become your clients.

Although word-of-mouth marketing still has its place, many people will research businesses online before choosing to partner with them. They will look for positive customer reviews, an active social presence, and evidence that your company is knowledgeable and worthy of respect.

This is where social media can be a powerful tool for attracting new clients to your business and convincing them that you’re an expert in your industry. You’ll have plenty of opportunities to engage with your audience, share industry knowledge, and overall demonstrate that your agency is worth choosing.

How to Boost Your Social Media Agency’s Reputation on Social Media (4 Tips)

Developing your social media reputation might feel overwhelming if you’re new to online marketing. However, these four tips will get you off to a strong start!

1. Create a Regular Posting Schedule

Potential clients might go looking for your agency online. If you’ve been posting sporadically or haven’t published anything in a while, people might believe that your agency is no longer operational or unreliable.

That’s why we recommend creating a posting schedule across all your active platforms. For example, you might aim for daily posts on Facebook, Instagram, and LinkedIn.

By focusing on just a few platforms, you won’t spend excessive time on creating content. However, you’ll still be able to reach a wide audience of potential clients.

Moreover, you can use a tool such as Hootsuite to automate the process. This will give you more time to focus on selling homes and finding more clients!

2. Create Informative Infographics

If you’re competing with similar agencies in your region, you’ll need a way to distinguish your business from the competition. This is where real estate infographics can come in handy.

Infographics combine images and data (usually statistics or graphs) to display a lot of information in a small amount of space. They can demonstrate your agency’s market expertise. They can also show potential clients that you understand the industry enough to successfully sell their homes.

For example, you might create a graphic that showcases the rental statistics in a particular neighborhood or city:

Rental stats infographic

This example can appeal to property owners who want to rent their homes and generate more income. Furthermore, showing expertise in this area might convince clients to choose your agency as their property management company.

You could also use an infographic to show off the accomplishments of your agency as a whole or a particular agent. Consider including sales prices, the number of properties sold, and the customer satisfaction ratio:

Real estate infographic template with Jigglar

Infographics also provide a great opportunity to use your brand colors. That way, you can create eye-catching graphics that subconsciously remind your audience of your agency.

3. Personalize Posts and Comments

Personalization is key to engaging your audience and making them feel a stronger connection with your agency. This is especially important when you consider that 80% of people are more likely to buy from a company that provides a personalized experience.

So, if you can make online users feel like you’re genuinely interacting with them, they’re more likely to become paying customers or ask you to sell their properties. Additionally, showing a caring persona online can show other members of your audience that you’re a respectful and caring real estate agency.

Rather than writing generic social media posts or responding to comments with templates, we recommend keeping your advertisements local. For example, if you mostly sell properties in a particular region, it could be worth including local references within your posts. You might even highlight your previous buyers to show how much you care about your customers:

Personalized content from a real estate agency

If people comment on your posts, it’s also worth responding with personalized messages instead of generic templates. This approach can create a positive impression by making your agency feel friendlier.

4. Use Client Testimonials

Positive client testimonials can be your best allies for building your agency’s reputation on social media. These reviews show that your agency can deliver on its sales promises while showing your audience that you genuinely care about your clients and their happiness.

It’s hard to overstate the importance of testimonials for building your social media reputation. In fact, 72% of people trust a business more when it has positive customer reviews.

Showing off reviews can be as easy as creating a simple post with your client’s written testimonial and a photo of their property to make the content more visually interesting. You could also use a testimonial template to create a more attractive and eye-catching post:

Social media testimonial

Don’t be afraid to ask old clients for their testimonials, either. If they were happy with your service at the time, they’re likely more than happy to help you out with a positive review.


Your agency’s reputation can influence whether clients decide to work with your business over the competition. That’s why it’s worth improving your online reputation by following these tips:

  1. Create a regular posting schedule.
  2. Create informative infographics.
  3. Personalize your posts and comments to increase engagement.
  4. Use client testimonials.

Are you looking to make your agency stand out on social media? With Jigglar, you’ll get access to thousands of eye-catching and customizable social media templates, including Instagram stories, infographics, and agent profiles. Sign up for a free Jigglar trial today!

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