Creating a strong listing presentation is an essential aspect of your real estate success. As with many similar types of marketing materials, it can help you stand out to home sellers and persuade them to work with you when selling their homes. Considering it’s so vital, you’ll want to spend a decent amount of time and energy crafting the perfect presentation.
The good news is that doing so is a relatively simple process. You just need to be able to create a script and plan in advance for the points you want to make. Plus, using a real estate listing presentation template can streamline the work.
In this post, we’ll introduce you to real estate listing presentations and explain the benefits of creating one. Then we’ll provide you with three key tips you can use for creating your own. Let’s get started!
An Introduction to Real Estate Listing Presentations
There are many reasons to create a real estate listing presentation. In a nutshell, this is like a sales pitch for your services. Creating a presentation can be a powerful and effective way to convince sellers that they’ll be in capable, professional hands by working with you.
By putting your main points together in a sound, well-thought-out and strategic presentation, you minimize the chances of you forgetting to mention essential points. It’s also an excellent opportunity to help establish your credibility and build loyalty with sellers.
For example, in many cases, sellers may not entirely understand how the home selling or buying process works. Therefore, they may struggle to understand what would make you more capable than other agents to be the one to match them with the ideal buyer.
The right real estate listing presentation can help you answer that and more. Plus, it can help you do so concisely.
For instance, you could incorporate market data that helps solidify your expertise and showcase relevant data that is pertinent for the seller to know. You might consider incorporating pricing trends to help illustrate your point:
There are many different approaches you can take to your listing presentation. Some agents may prefer a more casual and informal approach. However, we recommend taking some time to create a professional presentation. Not only can this help make a positive impression on clients, but it can be a valuable asset to incorporate into your real estate marketing arsenal.
How to Create a Real Estate Listing Presentation (3 Key Tips)
Now that we understand the importance of creating a stellar real estate listing presentation, let’s take a look at some tips for doing so. Below are three key tips you can use for creating a listing presentation.
1. Decide the Most Important Points You’ll Want to Cover
The first part of creating your presentation is to decide the main points and key takeaways you want to incorporate. Depending on the real estate listing presentation template you use, this might be a relatively simple process.
For example, you’ll likely want to start by discussing your credentials and skills to help establish your expertise:
You can also provide a quick rundown of your credentials, as well as information about your team:
This can instantly help make you more relatable and personable to sellers. Some additional information you’ll want to consider including is your specific skill set as well as the types of homes you have experience selling.
2. Select Attention-Grabbing Visuals
The information that you include throughout your presentation is critical to convincing sellers to work with you. However, another important aspect of making a stunning listing presentation is to select and use high-quality, attention-grabbing visuals.
As we’ll discuss more of in a moment, when you use a real estate listing presentation template, finding the perfect placement for your photos and graphics:
For example, you can showcase some of the best images you already have in your portfolio. You can use these images to help communicate to clients not only the type of homes you’ve helped sell in the past, but demonstrate your professionalism by making your presentation look more polished.
3. Choose a Real Estate Listing Presentation Template
As with most real estate professionals, you may not have the time, patience, or skill to create all of your marketing materials from scratch. In most cases, it makes a lot more sense to use pre-made templates, like the many that we offer at Jigglar.
As you can see from the examples included throughout this post, a real estate listing presentation template provides you with clean, high-quality layouts that you can use for your own marketing:
You can quickly and easily replace the placeholder content with your own information and images. This will be especially straightforward and simple when you’ve already completed the first two tips, which are to decide the main points you want to cover and collect the visuals you want to use.
By using this ultimate real estate listing presentation template, you can choose from a wide variety of slides to highlight the most pertinent information. This can include reviews and testimonials:
It can also include other relevant pages and elements, such as a Call To Action (CTA) and fee discussion. You’ll also be able to update your real estate listing presentation template on an as-needed basis to use whenever you need it.
An essential part of running a successful real estate business is being able to stand out to potential clients. One way to do this is by making sure you have strong marketing and pitching materials. This will help ensure that you take advantage of your communications and interactions with prospects and increase the chances of landing them as your clients.
In this post, we discussed three key tips you can use for creating a successful listing presentation:
- Decide the most important points you’ll want to cover, including information about yourself, market data, and background details about your team.
- Select attention-grabbing visuals, including graphs and data, prior property listings, team shots, etc.
- Choose a real estate listing presentation template, like one of the ones we offer at Jigglar.
Are you ready to begin using templates for your real estate marketing materials? Try out Jigglar for free and get started today!