A fantastic real estate listing presentation can help you convince sellers their homes are in the right hands. In many cases, sellers have no idea how the listing process works and how you can help find the perfect buyer for their homes. With a listing presentation, you can answer all the most common questions homeowners have and help them prepare to list their properties.
In the past, we’ve talked about what information you should include in a real estate listing presentation. This time, we’re going to show examples from one of Jigglar’s presentation templates and talk about why its design works. Let’s get to it!
Step 1: Break Down Your Presentation Template Into Clear Sections
An informative real estate listing presentation can cover a lot of ground. If you’re dealing with clients that are wholly new to the selling process, you’ll have to walk them through critical information such as:
- Why they should work with you
- How you plan to market their properties and what options are available to them
- How the selling process works, from start to finish
- The process for valuating their property and what type of commission or fee you usually charge
If you want to play it safe, we recommend that you include all that information by default invery listing presentation you send. With Jigglar, you get access to multiple presentation templates, all of which include sections and pre-built designs for the information you want to share:
If you want to make it easier for your customers to navigate the presentation, you can use Jigglar’s text tool to indicate on which page each section starts.
By default, Jigglar’s presentation templates use bold text that’s easy to read and that stands out from the background. An engaging presentation should include plenty of pictures from properties you’ve listed in the past, so it’s essential that your text pops.
Using Jigglar, you can easily modify font families, sizes, colors, and more. Interacting with text works just as with most popular editors, which makes the process highly intuitive.
Step 2: Include Pictures of Properties You’ve Sold In The Past
Let’s face it, presentations can be boring. However, a big part of how engaging a presentation is comes down to design.
As a real estate agent, you’ve probably sold a lot of properties that can manage to turn heads. One of our favorite ways to make real estate presentations more engaging is to use real estate pictures as backgrounds:
Using Jigglar, you can upload real estate pictures to replace the defaults that each template uses. Moreover, you can resize and crop them, so they fit into the areas that you want them to cover.
The real estate pictures that you use should be eye-catching, but they shouldn’t distract from the information that you’re trying to share. Their goal is to make your presentation more engaging and to show customers the types of properties that you usually list.
Step 3: Use Plenty of Lists to Share Information
Anytime that you’re sharing a lot of critical information with customers, you want to make it as easy to understand as possible. That way, sellers won’t miss any critical details that could undermine the listing process down the line.
Take home valuations, for example. A lot of owners might simply want to go as high as possible, so it’s important that you break down how pricing can affect their prospects:
All of that information might seem evident to you, but real estate listing presentations need to be thorough. Using lists is our favorite way to break down topics into digestible bites of information.
Moreover, lists can make your presentation a lot more engaging and easy to read than massive walls of text.
Step 4: Optimize Your Listing Presentation for Mobile Devices
A lot of your clients are probably going to look at their real estate listing presentations from mobile devices. That can be a problem, since a lot of presentations are designed with big screens in mind.
As a real estate agent, it’s your job to adapt to the times and the needs of your customers, though. When you’re working on a real estate listing presentation you can either optimize it for mobile devices or create multiple versions.
Creating multiple presentations can be a lot of work, though, which is why we recommend optimization. Using Jigglar, you can easily see how your presentation looks when you scale it down:
Designing a presentation with mobile devices in mind might seem like a lot of work, but it can make them all that more engaging.
The easiest way to ensure your presentation looks good on smaller devices is to scale up text. That might mean that you end up with more slides, but they’ll be easier for customers to read and interact with.
Conclusion
Real estate listing presentations are the perfect way to answer any questions that customers might have about the selling process and why you’re the right agent for the job. However, for your real estate presentation to succeed, it needs to be visually engaging.
Using Jigglar, you get access to multiple presentation templates that you can customize for your clients. Here’s what you should keep in mind when working on your next presentation:
- Break down your presentation into clear sections.
- Include pictures of properties you’ve sold in the past.
- Use plenty of lists to share information.
- Optimize your listing presentation for mobile devices.
Are you ready to design a stunning real estate listing presentation? Try out Jigglar for free and find a template that you like!
