You just organized the perfect open house and attendance was through the roof. Maybe you got an offer or two right out of the bat but in most cases, people will want to think on it before making a big decision. That’s where a compelling open house follow up script can help you.
With an open house follow up script, you can reach out to attendees and see if they’re considering buying the property. In our experience, a lot of them might be interested but they need a little nudge to get off the fence. Here’s how to approach them with a follow-up script.
Step 1: Reach Out With an Open House Feedback Form
When it comes to follow ups, you want to strike while the iron is hot. That means reaching out soon after the event so the details of the property are still fresh in your customers’ minds.
Simply reaching out to ask if visitors were interested in the property can be a bit blunt, though. That’s why we like to open communication using an open-house feedback form:
You can send your open house feedback form to the email that visitors shared with you when they signed into the event. If you’re not collecting emails from your open house visitors, then that’s something you need to start doing right away.
The feedback form fulfills several purposes. It tells you what you can improve about your open house events and it enables you to identify potential buyers.
If a visitors rates a property highly and gushes about it in the feedback form, then that’s an invitation to follow up and see if you can make a sale.
Step 2: Send an Email to Discuss the Property
Even if you know someone is interested in a property they just visited, you need to be tactful with your open house follow up script. In our experience, your best bet is to start off by asking if the potential buyers have any questions about the property:
Hello Mr. John Doe,
I wanted to take the time to thank you for coming the open house at XXX Street last Saturday and for filling out the feedback form later. I noticed that you loved <X and Y features of the home> and I wanted to reach out to see if you had any questions about the property that you didn’t get to ask during the open house.
The start of your open house follow up script should establish that you remember the recipient from the event. You also want to highlight some of the information they shared with you in their feedback form to make the message more personal.
We follow that up with an invitation for the recipient to follow up with you on their terms. If they’re actually interested in the property, they probably have several questions that they may not have wanted to ask in person.
By offering the opportunity to clarify their doubts via email, you make it easier for them to reach out at their convenience. However, we also recommend offering other contact options, which we’ll cover in the next part of the script.
Step 3: Share Contact Information and Offer Additional Data
Ideally, an open house follow up script should be brief and to the point. After you tell the recipient that they should feel free to ask any questions they might have, you want to give them a few contact options.
You can reach me via email or text/call me at XXX-XXXX-XXXX from Monday to Friday. I look forward to hearing back from you and talking about any questions that you might have.
P.D.: I’m also attaching a flyer that includes some real estate figures for houses in your area, so you have an idea of how the market is looking recently.
We always like to close by offering potential buyers some additional information about the real estate market in their area so they know that they’re getting a good deal.
That property snapshot template from the Jigglar archives lets you share a lot of data about local real estate markets. It also works as a talking point giving potential buyers more data they can ask you about if they decide to get in touch with you.
An open house follow up script can help you identify attendees that might have loved the house but are on the fence about making an offer. By reaching out and adding a personal touch to your script, you can get a lot of interested parties to follow up and ask more questions about the property.
Once you establish that line of conversation, it’s up to you to turn those maybes into purchase offers. The more follow up messages that you send, the better your odds will be.
Are you trying to drum up attendance for your next open house? Try out Jigglar for free and check out our library of open house flyers and real estate templates.