As a realtor, you’ll often need to create property flyers that showcase a single listing. However, when it comes to designing multi-property flyers, you may find it difficult to feature several houses on one page.
In these instances, you’ll need to leverage some clever techniques to ensure that each listing stands out. For example, you can keep descriptions brief and to the point, and use photos with the same dimensions.
In this post, we’ll share four tips to design effective flyers that highlight multiple listings on a single page. Let’s jump in!
How to Showcase Multiple Properties in a Single Flyer (4 Tips)
Although realtors often design property flyers that showcase a single listing, there are times when it makes sense to advertise multiple homes at once.
However, it can be difficult to ensure that each property receives equal weight. At the same time, you need to make the listings stand out enough to attract interest. With that in mind, here are four tips to effectively showcase multiple listings in a single flyer.
1. Choose a Visually-Balanced Layout
The first strategy for crafting multi-property flyers is to opt for a layout that features all properties equally. Doing this yourself can be challenging since you’ll have to make sure that all images, headings, etc align with one another.
Instead, it can be better to use pre-designed layouts like Jigglar templates. These come with the optimum spacing, dimensions, and positioning of elements, so you don’t need to worry about matching everything up correctly:
Jigglar templates help you nail a visually pleasing aesthetic that adds balance and harmony to your property flyer. With the structure of the design in place for you, all you have to do is customize it to reflect your own details.
That’s the best part about using Jigglar – you can tweak every aspect of the layout in the user-friendly editor. You can swap in your own property photos, change the text, and upload your own logo. Better yet, Jigglar lets you apply your own colors and fonts to create a strong brand identity.
2. Group Properties Appropriately
Another tactic for featuring multiple listings on a single page is to group properties wisely.
You could see it as an opportunity to maximize your conversion opportunities, so ideally, these flyers should offer more value for your target audience. That means that the combination of homes should make sense logically.
Note that this doesn’t have to be the case, but it’s a good strategy if you want each of your listings to have an equal shot at appealing to prospects. For example, you could bundle together properties that are suitable for first-time homebuyers.
You might also match listings that are likely to resonate with specific demographics such as millennial homebuyers or retirees looking to downsize. Another fitting combination is the location of the homes, or it might simply be the case that they’re all being sold by the same real estate agent.
3. Mix Up Your Property Photographs
When it comes to promoting a single listing in a flyer, most realtors stick with big hero images that provide a holistic view of the property.
However, this strategy doesn’t work well for multi-property flyers. If you rely on hero images alone, your marketing document can fall a little flat. This means you might struggle to initiate curiosity and motivate people to act.
If you’re trying to generate leads, you’ll have to get creative with your property photos. This way, you can inject plenty of variety and texture into your flyer.
Besides the hero image, you might leverage wide-angle or close-up shots that highlight key property details such as a rooftop patio or pool:
The color scheme and lighting of your photographs also play a crucial role when positioning multiple homes side-by-side.
Bright, well-lit images are considered especially pleasing, but you could also capture certain homes at sunset or sunrise which can make for a more aesthetic photograph. Some properties even look good at nighttime, especially if they have lots of outside lighting or city skyline views.
4. Keep Listing Details Uniform
One of the biggest challenges of showcasing multiple properties in just one flyer is giving equal space to each one.
Sure, there are cases when you might like to prioritize one over others. This could be the case if you get the opportunity to sell a luxury property.
In general, we recommend keeping flyers balanced and uniform, so that they look as consistent as possible:
Besides the size of the listing (and photos), the property information should be matched across the board.
If you’re including the street address and property price in one, you should do this for all the houses. The same goes for extra details such as the square feet, number of bedrooms, and the number of garages, as you can see in the template above.
Conclusion
Multi-property flyers give you a better chance of generating interest and driving action. However, it can be difficult to compile different homes into a single document. You have to make sure they look good together while also allowing each one to shine on its own.
To recap, here’s how to showcase multiple listings in a single property flyer:
- Choose a visually-balanced layout.
- Group properties appropriately.
- Mix up property photographs.
- Keep listing details uniform.
Jigglar templates are the easiest way to add balance and harmony to multi-property flyers. All of our layouts come pre-ready with the right elements, accompanied by the optimum sizing, spacing, and positioning. Get started with a 14-day free trial!
