In the competitive world of real estate, generating high-quality leads is crucial for success. Email marketing remains one of the most effective strategies for nurturing potential clients and turning them into active buyers or sellers. But simply sending emails is not enough – you’ll also need to optimize your content.
Fortunately, you don’t need to hire an email marketing expert to help you out. By incorporating a few best practices and using our professional Jigglar templates, you’ll start seeing more positive results from your email campaigns.
In this post, we’ll show you how to generate more leads through email marketing, using five effective strategies and our Jigglar templates. Let’s dive right in!
1. Send Weekly Newsletters
Weekly newsletters are a powerful tool for staying connected with your audience. Ideally, you’ll send your newsletters on the same day and time to establish a routine. This consistency will help build anticipation and reliability.
And if you’re wondering what to include in your newsletter, here are some ideas:
- Market updates
- Featured properties
- Real estate tips for both buyers and sellers
- Local news and events
This content variety will keep your audience engaged and looking forward to your emails. Plus, you can use our Jigglar newsletter templates to design your emails more quickly:
All you have to do is replace the placeholder text and image with your own content.
It’s also a good idea to use segmentation to tailor content to different audience groups. For example, first-time homebuyers may be interested in different topics than seasoned investors. Many reputable email marketing tools like Mailchimp enable you to create multiple email lists.
2. Provide Property Overviews
Highlighting properties in your emails can pique interest and drive traffic to your listings. You’ll want to make sure to use high-quality images as visual appeal is crucial in grabbing attention.
Additionally, try to provide concise yet informative descriptions of each property, including key features and unique selling points.
You can use our Just Listed templates to feature these properties. These include plenty of space for professional photos:
You may also want to include links to virtual tours or video walkthroughs. This allows potential clients to explore the property from the comfort of their homes, increasing engagement and leads.
3. Include Strong Calls-to-Action (CTAs)
Another way how to generate more leads through email marketing is to incorporate calls to action. These basically tell recipients what to do next.
CTAs should be clear and concise. You’ll want to use action-oriented language like “Schedule a Viewing” or “Get a Free Market Analysis.”
Moreover, you’ll want to create a sense of urgency by using phrases like “Limited Time Offer” or “Don’t Miss Out.” This encourages immediate action.
It’s important that you place CTAs in prominent positions within your email, such as at the end of property descriptions or in the header of your newsletter. And, don’t forget to include a link to the page where users can convert. This may be the listings page or appointment form.
4. Showcase Success Stories and Testimonials
Sharing success stories and testimonials from satisfied clients can significantly boost your credibility and trustworthiness. You may already have these on your website or marketing materials, but it’s also a good idea to showcase them in your emails.
For instance, you can include short, impactful quotes from clients who have had positive experiences with your services. Try to highlight specific outcomes, such as quick sales or finding the perfect home.
If you don’t have any new testimonials to share, you can create case studies instead. For instance, you can outline the challenges, strategies, and results of a specific home project or transaction. This will demonstrate your problem-solving skills and market expertise.
You might even use before-and-after photos, video testimonials, and other visual content to make these stories more engaging and relatable.
5. Offer Exclusive Content and Resources
Providing exclusive content and resources can add significant value to your email marketing efforts. This positions you as a knowledgeable resource and helps build a loyal subscriber base.
For instance, you might offer detailed market analysis reports that provide insights into current trends, price movements, and investment opportunities. This can be particularly appealing to investors and serious buyers.
At Jigglar, you’ll find infographics and other templates designed specifically for sharing market insights and reports:
You could also create and distribute guides on various real estate topics, such as buying your first home, investment property tips, or understanding mortgage options. These guides can serve as lead magnets, encouraging new subscribers.
Once again, Jigglar offers ready-made templates for educational content. You’ll find home-buying road maps, moving and packing checklists, and a lot more:
You might even invite your email subscribers to exclusive webinars and workshops where they can learn about the real estate market, get expert advice, and ask questions in real time. This interactive approach can help establish you as an authority in the field.
Conclusion
Learning how to generate more leads through email marketing doesn’t need to be difficult. By sending weekly newsletters, providing detailed property overviews, and incorporating strong CTAs, you can effectively nurture your audience and encourage them to take the next step.
You can even use your email campaigns to showcase success stories and client testimonials. And if you want to keep people engaged, you can share educational content like checklists and roadmaps.
At Jigglar, you’ll find professional templates for newsletters and other real estate marketing material. Each template can be customized to align with your branding. Sign up for a free trial today!
