Content marketing can be an effective tool for real estate professionals. It can help you generate new leads and attract potential buyers and sellers. However, the type of content you create and distribute can significantly affect your results (or lack thereof).
To be successful with content marketing, you need to create helpful and engaging content that provides value to your audience. The good news is that there are plenty of options to choose from. Exploring some of the most popular strategies can better position you to adopt formats that work best for you (and your target audience).
In this post, we’ll start by briefly discussing the importance of creating engaging content. Then we’ll provide you with a list of five real estate promotions that actually help clients. Let’s jump in!
The Importance of Engaging Real Estate Marketing Content
Engaging content is important for two main reasons. First, it helps you build trust with your audience.
If you want to successfully market your real estate business, you need to establish credibility, which involves earning the trust of potential leads. One of the best ways to do that is by providing them with helpful and engaging content that includes information they can actually use.
When people see that you’re consistently putting out high-quality content that’s relevant to their needs, they’ll be more likely to trust you as an authority figure in the industry.
Another reason engaging content is so important is that it keeps people coming back for more. If your content is helpful and informative, people will be more likely to come back to your site or blog for future updates.
Plus, the more people that visit your site, the more likely they are to eventually do business with you!
5 Real Estate Promotions That Actually Help Clients
Now that we understand more about why engaging content is so important, let’s take a look at some examples. Below are five types of real estate promotions you can use to actually help, engage, and land new clients!
One type of content that can be really helpful and engaging for your audience is a checklist:
People love lists! Plus, there are so many options. Some common examples include a checklist of:
- Things to do before buying a home
- What to look for when touring homes
- Questions to ask your real estate agent
These are great for helping buyers and sellers stay organized and on track during the process.
2. Industry and Market News
Another option is to create a newsletter or flyers that help keep your audience up-to-date on the latest news in the real estate industry:
This could take on many forms, depending on who your target audience is. For instance, it could be changes in legislation that will affect buyers and sellers, new developments in your local market, or anything else that would be of interest to your clients.
3. Tips and How-To Guides
People love learning new tips and tricks, especially if it makes their life easier. As a real estate professional, you have a wealth of knowledge about the industry. Share your expertise by writing articles or creating videos with helpful tips for buying or selling a home.
If you want to really go above and beyond for your clients, create resource guides that will help them with their specific needs. For example, if you’re working with first-time homebuyers, you could put together a guide that includes information on the best mortgage lenders in the area or a list of local utility providers.
If you work with a lot of buyers from out of town, you could create a guide to the best neighborhoods in the city. There are endless possibilities when it comes to resource guides, so get creative and tailor them to your audience.
In addition to being informative, it’s also smart to ensure your real estate promotions are aesthetically pleasing. Infographics are a great way to present complex information in an easy-to-understand format:
If you have any data or statistics that you think would be beneficial to your audience, consider creating an infographic to share on your website or social media channels. If you’re working with buyers, they’ll likely be very interested in statistics and data related to the homes they’re considering.
This could include information on things like crime rates, school districts, or average home prices in the area. As a seller, you can share data that will help show your home in the best light possible, such as recent sale prices of similar properties in the neighborhood.
It’s easy to boast about your skills and expertise. However, nothing is more powerful than a first-hand account from a satisfied customer:
If you have any testimonials from past clients, be sure to share them on your website or social media channels. You can also collect testimonials from clients you’re working with currently and use them in your marketing materials.
This can help build trust because it makes your real estate promotions more personable. Potential clients will likely enjoy being able to hear about experiences from other people so that they know what they can expect.
When it comes to creating real estate promotions, it’s essential to keep the needs of your audience in mind. By providing valuable information that is relevant to them, you’ll build trust and credibility, which will ultimately lead to more business.
As we discussed in this post, there are five types of real estate promotions you can use to actually help clients:
- Industry and market news
- Tips and how-to guides
Do you want to start incorporating these types of marketing materials into your arsenal? Sign up for a free trial Jigglar account today and access our expansive library of real estate flyer templates!