Digital ads are a great way to bolster your online presence and get your services discovered by a global audience. But ads cost money, so it’s important not to waste the opportunity (or blow your budget).
Fortunately, there are several strategies you can use to design digital ads that people can’t resist clicking. This enables you to generate more leads and mark off a successful ad campaign, knowing your money was well spent.
In this post, we’ll take a closer look at real estate digital advertising. Then, we’ll present three methods to design digital ads that drive engagement. Let’s get started!
An Overview of Real Estate Digital Advertising
In today’s digital world, most people spend time browsing the internet, whether on social media or someplace else. In fact, 67 percent of the global population uses the internet, while 63 percent of this number uses social media.
While there’s still value in leveraging traditional advertising, digital ads enable you to capture the attention of people all over the world. You can use digital ads to promote your services, advertise listings, or build brand awareness.
Regardless of the purpose, you’ll typically utilize platforms like Google, Facebook, and Instagram. In fact, we have an entire guide dedicated to creating real estate Facebook ads. That said, you can use nearly any social media network, and you can also display ads on real estate sites like Zillow.
This enables you to create highly targeted ad campaigns that are more likely to resonate with your ideal audience in terms of demographics, online behavior, and more. Additionally, digital ads produce measurable results, so you can easily optimize campaigns in real time to improve performance.
How to Design Clickable Digital Ads for Real Estate (3 Methods)
Now, let’s take a look at three strategies to help you create clickable ads for real estate and drive engagement.
1. Use Eye-Catching Visuals
Real estate ads get discovered by audiences as they go about their usual online activities. Therefore, you need to do something to make your listings stand out.
Words are great, but they require more time and effort from users. On the other hand, visuals like high-resolution photographs, infographics, and videos can maximize impact. Plus, they’re super easy to engage with and share.
If you lack design skills, it’s best to use pre-made templates that ensure your digital ads look professional. At Jigglar, we have tons of stunning layouts, designed specifically for real estate marketing:
Better yet, you can use our templates to go beyond just images and videos. Instead, you can create ads that match your entire brand’s aesthetic by applying your own custom color palettes, fonts, and logo.
Our just listed ads are a great way to highlight beautiful property photographs, but you might also want to use fun social media graphics to showcase your personality. There’s also plenty of themed layouts and seasonal templates to keep your content fresh and relevant:
Plus, you can find ready-made infographics if you want to present home seller checklists or home buyer roadmaps.
2. Craft Compelling Headlines
When it comes to designing clickable digital ads, you need to provide a good reason for leads to interact with your content. You’ll often find that many realtors rely on purpose-based headlines such as “Open Home Invitation” or “New Property Listing”.
These aren’t bad and they certainly make the goal of your ad clear, but they’re not necessarily persuasive. Sure, if users are already interested in buying property, your ad might drive action. However, you’ll probably struggle to appeal to wider audiences.
Instead, it’s better to craft compelling headlines that play with emotion, rather than logic. You can use headlines that incite curiosity and intrigue by asking questions like “How Much Is Your Property Worth?”:
Alternatively, you can provoke feelings of desire by highlighting luxury property details in your ad headlines. Or, you might focus on aspirational messaging like “Looking for Your Dream Home?”:
Buying and selling property can be a long, difficult process, so you can even include hassle-free or stress-relieving copy in your titles. Naturally, you could pair this messaging with carefully-chosen color palettes to promote feelings of peace and calmness.
3. Personalize Your Offer
The final way to encourage people to interact with your ads is to personalize your offer.
In 2022, 95 percent of marketers rated their personalization strategies as “somewhat” or “very” successful, which demonstrates its effectiveness. Essentially, it enables you to present more targeted ads that are highly likely to resonate with your audience.
On top of this, personalization is a great way to build more meaningful relationships with clients, since it appears as if your ad speaks exclusively to them. You could create digital ads that feature specific street names or suburbs:
But you could also tailor ads to appeal to people who are currently renting property and might be looking to buy. Or, you might present your offer to elderly members of the community that are ready to downsize:
Besides promoting your services/listings, you should also mix in valuable content that people are actually interested in learning. For example, you could offer advice for first-time homebuyers, or share market updates to help people decide whether now is the time to sell.
Conclusion
Traditional ads have their uses, but digital advertising opens up whole new opportunities. You can promote listings to a global audience, and optimize content to make it highly appealing.
To recap, here are three methods to design clickable ads for real estate:
- Use eye-catching visuals.
- Craft compelling headlines.
- Personalize your offer.
At Jigglar, you’ll get access to hundreds of ready-made templates to create aesthetic digital ads that reflect your brand styling. Get started with a 14-day free trial!
