Real Estate Prospecting Letters

5 Sample Real Estate Prospecting Letters You Can Steal & Use

Real estate prospecting can be an intimidating feat, especially for new agents. Cold calling and even sending unsolicited emails to potential leads can feel pushy and intrusive – to you and the recipients. That’s why many agents look for real estate prospecting letter samples.

This format can feel more personable and less aggressive than other types of communication. With a letter, you may make a better first impression on residents in your target area.

In this article, we’ve curated a list of five real estate prospecting letter samples from Jigglar that you can use to generate leads. Let’s dive in!

1. The Selling Season Real Estate Prospecting Letter

A selling season real estate prospecting letter sample.

March and April are generally considered the ‘home-buying season’, which means you’ll be in need of properties to show clients. Potential sellers who are on the fence or have been putting off finding an agent may take action if they learn that the time is ripe to put their homes on the market.

A cheerful, colorful ‘selling season’ prospecting letter can inform leads of the upcoming opportunities and encourage them to reach out to you. In the sample above, we’ve included a bright springtime header image to catch recipients’ eyes and encourage them to look twice.

We’ve also added a headshot to the lower half of the letter to put a face to your name and help build trust with homeowners in your target area. This template also prominently displays your name and contact information so recipients won’t miss them.

2. Buyers In Your Area Prospecting Letter

A real estate prospecting letter sample featuring buyers in the area.

Supply and demand go hand in hand, and the real estate market is no exception. Homeowners who aren’t particularly attached to their properties but also aren’t in a hurry to move may be motivated to list if they know their real estate may be in high demand.

If you have several buyers but not enough listings to meet their needs, consider informing residents in your target area what you’re looking for. If you can include your buyers’ pre-approval amounts, prospective sellers may feel even more encouraged to reach out.

Including details about your clients can also help them feel more real to recipients of your letter. For example, in the real estate prospecting letter sample above, Buyer 5 is looking for a home near a good elementary school. This may help potential sellers relate to your clients on a more personal level.

3. Just Sold Prospecting Letter

A just sold real estate prospecting letter sample.

Especially if they’ve lived in the same home for a long time, some residents may not realize how valuable their properties are. Real estate prices fluctuate all the time, and most homeowners don’t monitor the changes regularly.

Showcasing a property you recently sold to others in the same area could spark interest in potential sellers. When they see that their neighbors are landing excellent deals, it may stimulate their curiosity regarding what their own home might be worth.

In the real estate prospecting letter sample above, we’ve incorporated plenty of images to show recipients what buyers are looking for. We’ve also highlighted key details about the recently sold property at the top of the page so they’re clearly visible.

Of course, we also made sure your contact information is front and center. Anyone who sees your letter and decides they’re ready to sell will know just who to call.

4. Free Value Estimate Prospecting Letter

A free value estimate real estate prospecting letter template.

There are few people out there who will turn down a free sample. Offering a small taste of what you can provide to clients is a sound marketing technique, and one that you can weave into your real estate prospecting letters.

Free property value estimates can help you get your foot in the door with residents in your target area. As we already mentioned, most people don’t keep up with changes in the real estate market. If you can convey how important it is for them to know what their home is worth, and offer to help them at no cost, there’s a strong chance you’ll be fielding phone calls from leads in no time.

You can personalize these real estate prospecting letter samples to include the addresses of the recipients. Customized offers are often more appealing than generalized mailers, so this extra effort could pay off.

5. General Real Estate Prospecting Letter

An example of a general real estate prospecting letter.

The real estate prospecting letter samples above are all solid options under the right circumstances. However, if it’s not a prime selling season, you aren’t able to offer a free introduction to your services, and you don’t have any existing clients, they won’t be very helpful.

Fortunately, we have a more general prospecting letter template, too. This simple note is ideal for real estate agents who are moving into a new area or company. It can even work if you’re brand new to the field and just getting started.

On the other hand, it’s also just as helpful for experienced agents. You can tweak it create a unobtrusive follow-up letter to a previous communication, or keep it in your back pocket in case of an unexpected dry spell.


Real estate prospecting can be awkward, particularly when you’re first getting started. Having the right letter templates available when you need them can take some of the pressure off of you so you can focus on making a great impression on your leads.

Jigglar includes several real estate prospecting letter samples that you can put to good use. Whether you want to capitalize on the upcoming selling season, or want to show off your recent accomplishments, there’s a template for you in our library of real estate marketing resources.

Are you ready to start reeling in leads? Try Jigglar for free today and see how easy it is to create your first prospecting letter!

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