Buying a new home can be a lengthy, complicated process, especially for first-time buyers. Every good realtor hopes to educate clients about the journey, but it can be hard to convey the information in a clear and engaging manner. This is why you’ll want to create shareable infographics about home buying.
In this instance, we’d recommend using infographics, which are ideal for taking complex concepts and making them easy to understand. The visual nature of these resources also makes them ideal for social media sharing.
In this post, we’ll take a closer look at why infographics are useful in real estate marketing. Then, we’ll show you how to create shareable infographics about home buying. Let’s get to it!
Why Are Infographics So Effective in Real Estate Marketing?
Infographics are a key tool in any real estate marketing strategy. Compared to other digital resources, they allow you to illustrate complex concepts and processes in a more engaging, digestible way.
The visual nature of infographics means they quickly capture your audience’s attention. They also contain a wealth of helpful information, which makes them highly shareable across social media.
It also provides the opportunity to reinforce your real estate brand since you can include custom colors, typography, and your logo. While we’ll show you how to use them to break down the home-buying process, you can use infographics to simplify real estate data, present market trends, or something else entirely.
How to Create Shareable Infographics for Home Buyers (4 Steps)
Now that you know why it’s a good idea to use infographics in real estate, here’s how to design shareable creations that simplify the home-buying process.
1. Register for a Free Jigglar Account
If you’re a highly skilled designer, you might be able to create stunning infographics from scratch. Even so, most real estate agents are too busy to sink time into this activity.
That’s why it’s smarter to use beautiful pre-made templates. At Jigglar, you’ll find tons of layouts, including newsletters, social posts, digital flyers, postcards, presentations, profiles, and more:
The best news is that you can get started with Jigglar for free. All you have to do is visit the official Jigglar website and click on Start Your Free Account.
Fortunately, registration is super quick and easy. It should only take a few seconds to complete the fields (name, email, password). Then, click on Sign Up Now:
At that point, you’ll be taken to the Jigglar dashboard where you can explore the library at your leisure:
You’ll also find guides and resources to help you use the platform. Meanwhile, you might want to complete your agent profile and set your unique agency colors to save time during the design process.
2. Select Your Favorite Template
With your Jigglar account set up, it’s time to pick the template you wish to use for your home-buying infographic.
To the left of the dashboard, you’ll find the Templates section. Here, you can filter the collection based on the type of design you need. So, click on Infographics:
If you need to narrow the results down further, you could filter by size. Or, you could use the search bar to enter key terms like “home buying”:
Then, browse through the templates that match the criteria and hover above your favorite one. You can either save it for later or click on Edit Now to kickstart the design process.
3. Customize the Layout
Your chosen design should open in the intuitive Jigglar editor.
Our Home Buying Infographic breaks down the typical stages from initial inspection to key collection. However, you may wish to re-order the steps, edit the purchaser’s checklist, or customize the visual aspects:
There are controls to move items up, down, front, and back, but it’s easier to use drag-and-drop functionality.
Feel free to remove items you don’t need and add new objects using the icons to the left of the editor. Here, you can add text, upload your own images, create shapes, and generate QR codes.
If you want to tweak existing aspects, all you have to do is select the object you wish to change. That allows you to adjust the height, width, transparency, alignment, etc.
With shapes and text, you can also select a new color to reflect your real estate brand identity:
Plus, you can leverage the power of typography by changing the font family, size, line height, character spacing, and more.
4. Download a JPEG File
At this point, you’ve successfully created a shareable infographic to help first-time home buyers. So now, it’s time to download it.
If you click on the Download button in the top-left corner, you’ll be prompted to save your design. You could also share the layout with a colleague first.
You’ll need to give the template a memorable name (which is what you’ll see in the Saved Jiggles area of your dashboard). Then, click on OK:
It may take a few seconds for Jigglar to update the graphic with your changes. After that, click on Download Jiggle and choose your download option:
If you plan to share the infographic with your social media followers, we recommend downloading it as a JPEG file. However, you could also convert it into PDF format for in-house or commercial printing.
Conclusion
It’s important to make sure clients understand the process of buying a home. However, traditional resources can leave people more confused than they were originally. That’s why it’s better to create fun, engaging infographics that break down the details into easy-to-understand stages.
To recap, here’s how to create shareable infographics about the home-buying process:
- Register for a free Jigglar account.
- Select your favorite template.
- Customize the layout.
- Download a JPEG file.
Jigglar templates ensure your designs always look their best, even if you lack technical skills. Better yet, you can customize every aspect of the layout to suit your needs and preferences. Get started with a 14-day free trial!
