Real estate testimonials are typically collected offline, but it’s a good idea to post them to social media. This way, you can bolster your online reputation and showcase client satisfaction to a large pool of customers. But, how do you include them in your content organically?
Fortunately, the dynamic nature of social media means that there are tons of creative ways to share your best results and highlight glowing customer reviews. For instance, you could list “Just Sold” properties, update your cover image, or create engaging posts that document your exact achievements.
In this article, we’ll discuss the reasons why you should use real estate testimonials and case studies. Then, we’ll explore four ways to design this content for social media. Let’s get started!
Why Are Testimonials and Case Studies Important?
Before we show you how to leverage real estate testimonials and case studies across social media, let’s discuss why you should use them in the first place.
Many realtors make the mistake of allocating too much of their budget to advertising. However, real estate testimonials and case studies are one of the easiest (and cheapest) ways to market your brand.
For starters, client feedback acts as social proof to individuals that are considering using your services. Instantly, you’re able to establish credibility and build trust by demonstrating your accomplishments as an agent.
In a 2020 survey, 94 percent of U.S. customers said that positive reviews made them more likely to use a local business. Not only does it legitimize your brand, but it also shows people that you do the job well.
In fact, case studies and testimonials are one of the best strategies for highlighting client satisfaction, which can have a major influence on purchasing decisions. They allow you to cultivate a positive reputation while helping clients feel more confident in using your services.
How to Design Real Estate Testimonials and Case Studies for Social Media
Now that you know more about the impact of testimonials and case studies, let’s take a look at how to design social content that builds credibility.
1. Use Visuals
It’s hard to capture the attention of social media users with words alone. But since real estate testimonials feature your clients’ comments, this can be difficult to achieve.
That’s why it’s a good idea to use Jigglar templates so that your case studies and reviews always look their best. With consent from your clients, it can be a good idea to include photographs that put a face to the feedback:
This can create a more meaningful impact while also humanizing your real estate brand. That said, even without images, Jigglar templates make it easy to present testimonials in an appealing way.
You could include your own profile picture to establish a strong personal connection with social media users. Or, you could simply combine a smart layout with the right typography and colors to create a memorable impression:
The best thing about Jigglar is that all templates are completely customizable, so it’s easy to add your own testimonials to the design. You can also incorporate your own images and adjust the font, headings, colors, contact information, and logo.
2. Share “Just Sold” Properties
While client testimonials can be powerful, they’re not the only form of social proof.
In addition to using customer reviews, you can also demonstrate your ability to close a deal by creating engaging “Just Sold” social media posts:
Sure, these properties are no longer available. However, if you don’t share the homes that you’ve successfully sold, you’re missing out on an opportunity to convince people of your value.
You could even include details such as how long it took you to close the deal, which can position you as an expert in the industry. You might even overlay client feedback within your “Just Sold” post to maximize the effect.
3. Update Your Cover Image
If you’re trying to demonstrate client satisfaction on social media, you don’t just have to use posts. Instead, certain platforms like Facebook let you upload a cover image which stays visible even as people explore your business page.
This makes it the perfect location to display your real estate testimonials:
Naturally, it’s important to incorporate an agent profile photo and a catchy headline.
You could also include your contact details to make it easy for customers to get in touch. Since you might be pushed for space, this placement works best for short, sweet comments that pack a punch.
4. Highlight Impressive Results
Arguably, the simplest way to showcase your ability as a realtor is to share indisputable facts and figures. This way, you can demonstrate a strong track record with results that speak for themselves.
Maybe you’ll highlight your daily achievements, or share the outcome from a recent auction:
However, you can also create social content that emphasizes major monthly milestones. This might include the number of properties you’ve sold, the average sale price, or the highest sale price you’ve secured in the past six months.
Conclusion
Real estate testimonials and case studies make it easy to demonstrate your skills and experience as a realtor. Compared to traditional marketing activities, they can be far more persuasive, since they enable you to quickly build trust and credibility with new clients.
To recap, here’s how to design real estate testimonials and case studies for social media:
- Use visuals.
- Share “Just Sold” properties.
- Update your cover image.
- Highlight impressive results.
Jigglar templates enable you to create aesthetic social media content, so that all your reviews and case studies look attractive. You can also find pre-made layouts for other materials like newsletters, flyers, brochures, and more. Get started with a 14-day free trial!
